Better For Your Business

Collarity delivers an easy-to-adopt web services platform that automatically connects your audience segments with the media and ads they need so you can focus on strategy and content development.

Driving traffic to your site won’t generate revenue if visitors don’t engage with content and ads. Collarity’s suite of on-demand audience engagement applications deliver a better site experience for users and increased revenue for your business.

Automated Realtime Editorial and Business Decisions

Because site content and ad targeting are determined automatically, you’re free to focus on creative issues, business strategy, and media content development. Realtime editorial content decisions are made based on audience behavior, as is where and when to place banner, text, and video ads. Your online business instantly becomes more customer-centric.

Collarity’s integrated audience engagement platform provides these critical functions:

• Delivers a more relevant experience for your audience
• Gathers anonymous site behavior data and organizes your audience into natural and self-defined segments based on their interaction with your content and ads
• Automatically serves relevant content and advertising to segments with the highest interest
• Helps you extend your content to social networks and other websites via syndicated engagement widgets
• Provides insight on how your most important audience segments are interacting with your content and advertising

Collarity delivers these key business benefits:

• Optimizes content monetization through the balanced targeting of both media and advertising
• Supports higher advertising rates and your ad operations team by connecting specific ads with specific segments
• Dormant content begins generating revenue
• Increases the time and frequency people spend on your site
• Increases advertising response rates
• Decreases visitor bounce rates
• Delivers incremental revenue opportunities via content syndication to social networks and other websites

Only Collarity delivers these key differences:

• Relevant video recommendations, search, and monetization based on your site segments’ video consumption behavior
• Optimizes the return on content investment with a unified behavioral relevance foundation that serves both content and advertising based on site audience segment behavior