Monetize Website Video

Collarity uses the behavioral rich media consumption patterns of your site audience segments to make your video content more findable for everyone.

Video is both the darling and the problem-child of the web. Video is the fastest growing online content but it has historically been difficult to monetize because it is not well understood by ad targeting systems that rely on semantic or text-based context. As both supply and demand for web video content rise, it’s critical for you to find a way to provide your web visitors with accurate video search results, helpful video recommendations, and relevant advertising. You need a system that will produce monetization growth rates equal to the volume growth rates of the videos you’re serving.

Video Consumption Behavior Is the Key to Effective Monetization

The Collarity integrated audience engagement platform uses the statistical video consumption patterns of your key website segments to establish a baseline for media recommendations and ad targeting. Rather than relying on tagging, metadata, or transcript text to supply the contextual intelligence for organizing video content, Collarity simply measures which site audience segments prefer which videos, based on the behavioral relevance foundation our core system provides.

As users and site segments interact with site videos, the system updates the core targeting algorithms realtime, adjusting for changes in supply and shifting consumer tastes.

• Online visitors find the video, images, and audio files they need more often.
• Rich media is organized and targeted based on the interaction and affinity with specific site audience segments.
• Ads are targeted based successful past response patterns, instead of video context.

The result is the higher revenue and profitability from your rich media assets. Collarity delivers a more relevant site experience for your online media consumers and accelerates your video monetization goals.