Collarity Implementation

Collarity implementation is rapid and straightforward. Typical installations are measured in days, instead of weeks or months. The following describes a typical Collarity installation scenario.

Step 1: Events Collection Script

The Collarity customer integration team provides your IT team with user-event collection scripts that build the behavioral relevance foundation for your ad targeting, recommendations, search, and site segment analytics.

Step 2: Behavioral Relevance Development

Once the user-events code is installed, it will take 1-2 weeks (depending on your website traffic volumes) for the foundation to populate with information.

Step 3: Engagement Widget Design

While the foundation is developing, the Collarity integration team will work with your web design team to choose the services and interfaces (search box, search results, Collarity Compass, recommendations, tag clouds, inline text highlights) and integrated advertising (optional) that will best accelerate your web results.

Collarity services are delivered via audience engagement widgets (small snippets of html/javascript) that are inserted into your web pages. Each widget can be designed to match the look and feel of your site. Some of the widgets are overlays and require no page redesign.

Step 4: Service Deployment

Once the information foundation is populated and the engagement widgets have been designed, the service will be deployed and we will carefully monitor early results to see where we might make additional recommendations and improvements.