Realtime Segment-Driven Ad and Content Targeting
Collarity 2006 Media Coverage
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November 15, 2006
Putting the Wisdom of Crowds to the Search Test"The Collarity Compass is a search tool that can overlay either a Web site or a Web search engine and sharpen the search results provided" >> read more
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November 8, 2006
Collarity Launches Personalized Results Engine"...a search engine that automatically ranks search results based on an individual's interests." >> read more
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November 8, 2006
Collarity Relevance Engine"I found the approach that Collarity is taking to be very intuitive, and based on a very small sample of searches extremely accurate." >> read more
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November 7, 2006
Collarity Unveiled: Wisdom Of the Crowd"..the solution will be sure to appeal to sites/publishers who are interested in the ability to give control back to users… Try out the Collarity Compass now." >> read more
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November 6, 2006
Our O'Reilly Radar team spots trends by watching the 'alpha geeks'," said Roger Magoulas, research director, O'Reilly Media..."Our O'Reilly Radar team spots trends by watching the 'alpha' geeks. Collarity offers a compelling new tool for understanding those alpha geeks by organically organizing and defining relationships between them, based on search activity. Collarity Compass represents a jump in search technology that leverages personal and community behavior to improve the relevancy of search results."
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November 6, 2006
Collarity joins the emerging field of social search players, The Kelsey Group"Collarity joins the emerging field of social search players, but does so in a way that overcomes the traditional challenge of getting users to actively contribute content or identify their interests. The Collarity Compass is a user-centric tool that can boost the utility of any website by intrinsically identifying users' interests and accordingly increasing the relevance of their search results. It has the potential to increase traffic and incremental ad revenue for any web publisher."
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