How can you determine what your customers want? Asking them directly is both impractical and inefficient. The next best way is to measure anonymous aggregated site behavior and use this data to guide content and ad targeting for a truly relevant site experience.
As an integrated audience engagement platform, Collarity makes use of a publisher’s most critical asset -- their customers’ feedback. We use the measured activity of previous visitors to improve the experience for all current visitors and elevate relevance, engagement, consumption, retention, and loyalty.