Collarity’s integrated audience engagement platform helps online newspapers, magazines, portals, video sites, and social networks better serve their customers and monetize content. Our solutions manage the targeting of the two most important resources of an online media provider -- content and ads -- tailoring both to fit individual visitor and site segment behavior. Collarity solutions provide:
We provide a customer data-driven system that automatically delivers the right content and ad to the right person at the right time. This results in a more relevant site experience that engages audience segments with information and ads they like. Optimizing site content interaction in realtime increases relevance which increases revenue. In addition to delivering compelling content and ads, Collarity helps grow revenue by extending your reach and presence to other sites. Our unique recommendation system results in increased media content consumption, higher ad response rates, and better planning decisions.