Your web visitors expect to find effective search services to help them find what they need. Search is the glue that matches online visitor intent with the content and advertising you have to offer. The process breaks down when simple keywords have thousands of potential search results, with no way to effectively prioritize them for any particular user.
When visitors get too many irrelevant search results it becomes important to understand the context of who is looking for what. Different site audience segments exhibit different associations and relationships to the same keyword. When the travel segment searches on the word “java” they may be looking for pages related to the island in Indonesia, while the technology segment is looking for something completely different.
The Collarity integrated audience engagement platform provides dramatically improved site search results because relevance is tuned to the measured interests and preferences of your natural site audience segments.
If your site depends on effective video search, Collarity is a particularly good choice because we reflect behavioral relevance, instead of depending on meta data or tagging. Your site search gets more accurate with every click because it leverages the anonymous search and browsing activity of your audience.
Collarity can provide syndicated web search services (indexes from popular web search engines, including web video) that allow your visitors to conveniently search the web, while remaining within your domain. This decreases the possibility of users getting distracted and creates new monetization opportunities for you. In addition, you can offer your online visitors a tailored web search application, from a constrained set of domains, pages, videos or images that you define – all without having them leave your site. For example, if you have a website that focuses on "web design", you may want to offer a customized vertical search service that provides results (pages, videos, images) only from the set of your favorite web design sites or URLs on the web.