The Collarity Integrated Engagement Platform has several ways to improve your site advertising performance and return for text, banner, and video ads. First, Collarity can provide you with ads from leading advertising networks that are specifically tuned to match the interests of your natural online site segments. Second, Collarity can work directly with your advertisers and your internal ad operations team to deliver specific ads to specific site segments.
Collarity can work with your existing ad networks or provide you access to any number of our leading ad network partners to generate the maximum revenue from your website content. Because Collarity’s core platform is based on the anonymous activity of your self-defined customer segments (media and ad consumption), we can use historical ad response data to optimize the ads which are called in the future.
Collarity relies on various types of data related both to pages visited and collaborative behavioral data analyzed from the interaction of users, pages, and advertising. We use a wide spectrum of heuristics in order to increase the stability of the solution in many use cases. We also differentiate between “content” oriented segment-driven data and “commercial” data.
Collarity can also work with your existing advertisers and internal ad team to better match CPM-based ads to specific segments on your site. Collarity uses APIs to directly query software or hosted ad servers to pull the appropriate ad that your team has sold. In addition, Collarity provides reporting via Site Segment Analytics that allows you to provide information designed to support higher ad pricing because ads are delivered to specific segments.